PROMOTION TIMING: Promotion begins 9:00 a.m. ET on May 7, 2008 and ends 5:59 p.m. ET on May 9, 2008 (“Promotion Period”).

HERE’S HOW TO PLAY THE GAME: During the Promotion Period, from 12:00 p.m. ET to 2:00 p.m. ET each day, roses (“Game Pieces”) will be randomly distributed at the Temporary/Forever rose installation by Grand Central Station’s Vanderbilt Hall in New York, NY. Game Pieces will contain tags with unique alpha-numeric codes on them. To see if you are a Daily Instant Winner, visit timeless.adiamondisforever.com (“Site”), click on the Instant Win banner and complete all required registration information, including your unique code to see if you reveal an Instant Win message. If you do not wish to attend the event, during the entire Promotion Period, you may get a code online at the Site and then proceed to play as indicated above. If you have won a prize, you will be notified on-screen including details on how to claim your prize. Limit one game play per person/email address/household throughout the Promotion Period. More than one game play from any person/e-mail address/household will void all game plays from that person/e-mail address/household. Use of computer programs and other automatic means to participate in the promotion is prohibited. Game plays generated by script or bot are not eligible. Normal Internet access and usage charges imposed by your on-line service will apply. All game plays must be made by 5:59 p.m. ET on May 9, 2008.

ELIGIBILITY: Open to legal residents of the United States, who are 18 years of age or older as of date of entry. Void where prohibited or restricted by law. Employees of JWT USA Inc. (“Sponsor”), A Diamond Is Forever, Don Jagoda Associates, Inc., their affiliates, subsidiaries, advertising and promotion agencies and immediate family members and members of the same household (whether related or not) of each are not eligible. All federal, state, and local laws and regulations apply.

VERIFICATION: All winners are subject to verification of eligibility. If, due to an error of any kind, more winning prize messages are displayed, or more prizes are claimed than are intended to be awarded according to Rule #5, the intended prizes will be awarded in a random drawing from among all verified prize claims received. In no event will the Sponsor be obligated to award more than the stated number of prizes.

DAILY INSTANT WIN PRIZES, APPROXIMATE RETAIL VALUE (“ARV”) AND APPROXIMATE ODDS OF WINNING (UNCLAIMED/UNREDEEMED INSTANT WIN PRIZES WILL NOT BE AWARDED): Grand Prizes (3, one per day) – A Sponsor-specified 3-stone diamond pendant (ARV: $5,000 each), approx. odds are 1 in 1,334. Limit one Instant Win prize per person/email address/household. Prizes are awarded “as is” with no warranty or guarantee, either express or implied by Sponsor.

GENERAL RULES: Potential Daily Instant winners will be required to sign and return an Affidavit of Eligibility & Liability Release, and where legal, a Publicity Release within seven (7) days of notification attempt. Noncompliance within this time period may result in disqualification. Any prize/prize notification returned as non-deliverable will result in disqualification and the prize will be forfeited. No substitution or transfer of prize permitted except at the sole discretion of the Sponsor who reserves the right to substitute a prize of equal or greater value in the event the prize is unavailable. All federal, state and local taxes are the sole responsibility of winner. By participating in this promotion, entrants agree to be bound by the official rules and the decisions of the judges. By accepting the prize, winners agree that the Sponsor and those acting under the Sponsor's authority may use winner's name, picture/portrait, likeness and/or hometown, for advertising and promotional purposes without further consideration, unless prohibited by law. By accepting prize, winner agrees that Sponsor, A Diamond Is Forever, and their subsidiaries, affiliates, advertising and promotion agencies, including Don Jagoda Associates, Inc., and their directors, employees, representatives and agents, will have no liability whatsoever for, and will be held harmless by winner for any liability for any injury, loss or damages of any kind to persons, including death, and property, due in whole or in part, directly or indirectly, from the acceptance, possession, use or misuse of prize or participation in this promotion or any prize related activity. The Sponsor is not responsible for any typographical or other error in the printing of the promotion materials or the offering or announcement of the prizes. In the event of a dispute, game plays will be deemed made by the authorized account holder of the e-mail address submitted at the time of game play. The "authorized account holder" is deemed the natural person who is assigned to an e-mail address by an Internet access provider, service provider or other online organization that is responsible for assigning e-mail addresses for the domain associated with the submitted e-mail address. The winner may be requested to provide Sponsor with proof that he/she is the authorized account holder of the e-mail address associated with the winning game play. If for any reason the promotion is not capable of running as planned, including due to infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failure, human error or any other causes beyond the control of Sponsor that corrupt or affect the administration, security, fairness, integrity, or proper conduct of the promotion, Sponsor reserves the right in its sole discretion, to disqualify any individual who tampers with the game play process, and to cancel, terminate, modify or suspend the promotion and award all prizes claimed prior to cancellation. Sponsor assumes no responsibility for any error, omission, interruption, deletion, defect, delay in operation or transmission, communications line failure, theft or destruction or unauthorized access to, or alteration of, game plays. The Sponsor is not responsible for any problems or technical malfunction of any telephone network or lines, computer online systems, servers, or providers, computer equipment, software, failure of any e-mail or game play to be received by Sponsor on account of technical problems or traffic congestion on the Internet or at any web site, any combination thereof, or otherwise, including any injury or damage to entrant's or any other person's computer related to or resulting from participation or downloading any materials in the promotion. CAUTION: ANY ATTEMPT BY AN ENTRANT TO DELIBERATELY DAMAGE ANY WEB SITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE PROMOTION MAY BE A VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES FROM ANY SUCH PERSON TO THE FULLEST EXTENT PERMITTED BY LAW.

WINNERS’ LIST: For the winners’ names, available after 5/30/08, visit timeless.adiamondisforever.com by 6/30/08 and click on the Instant Win banner.

SPONSOR: The Sponsor of this promotion is JWT USA Inc., 466 Lexington Avenue, New York, NY 10017. The Administrator of this promotion is Don Jagoda Associates, Inc., 100 Marcus Drive, Melville, NY 11747.